Sierra Tequila has launched a new spiced variant.
The new flavour of sweet vanilla, cinnamon and orange aims to appeal to young adults who enjoy experimenting with new flavours - a market which has driven sales of a range of spiced rums.
Distributed by The Drinks Company Ltd the new variant, 25% ABV, is available now is 70cl bottles (rrp £24.00), 50cl bottles (rrp £18.00) and 4cl bottles (rrp £3.49).
Sierra marketing director Denise McArdle said: “Sierra Spiced is a completely new to market proposition and a sure fire winner. We are confident consumers will buy because of its dynamic growth in flavoured spirits category as well as its familiarity with spiced rums and other new flavours.
”Sierra Spiced is unique but easy to understand, and at 25% it can be drunk straight, over ice or mixed.”