Bodyform has launched a new pink ticket on-pack promotion, to capitlaise on the festival season.

Building on the success of the brand’s previous campaigns, the VIP pink ticket promotion will run from now until July and is aiming to attract more customers with a range of prizes.

Shoppers will have the chance to win one of ten once-in-a-lifetime VIP European music festival experiences. Bodyform is also giving away £500,000 worth of e-gift cards, giving consumers the opportunity to purchase their favourite music.

Running across selected packs of Bodyform Ultra and Liners, the promotion will be highlighted on pack with a bespoke sticker containing a unique code that can be entered instantly online at

Traci Baxter, marketing manager at Bodyform, said: “With a fresh new concept designed to appeal to more shoppers than ever before, we are confident that VIP pink ticket will be our most successful on-pack promotion to date. 

”We know that travel and music are high on the priority list for our core target audience. Combining the two with an exciting new experience is the perfect way to bring our Live Fearless platform to life, whilst continuing to drive value and volume in the category.”

The campaign will be supported with online-video and social media activity.