To celebrate a feast of summer football, Carling, The UK’s number one beer brand (CGA & Nielsen volume sales combined, September 2017), has launched a promotion within the off-trade, giving consumers the chance to get their hands on some cash when they find an elusive gold Carling can.

One hundred limited-edition golden cans have been run down the Carling production line and hidden within random packs of Carling Lager and Carling Apple Cider.

The packs have left Carling’s Burton Brewery and are waiting to be discovered. If consumers find a golden can they’ll score themselves £1,000.

The campaign is being supported through point of sale in-store and via Carling’s own social channels. Carling will have a presence across Tesco Foyer space within more than 280 stores as well as throughout the convenience sector.

Carling brand director, Miranda Osborne said: “There’s a huge summer of football to look forward to and we are building on that excitement by supporting key off-trade partners with this promotion. While we can’t promise those consumers who find a golden can the keys to our brewery, we can promise a bit of spending money that will certainly help stock the beer fridge to enjoy the action with”

For more information about Carling’s Golden Can promotion and to keep updated with the Golden Can countdown follow @Carling on Twitter.