Premier Foods is introducing new products from its top performing brands - Sharwood’s, Homepride and Loyd Grossman.
The launches will aim to inspire shoppers with new flavours and formats that reflect the latest emerging UK eating trends.
Sharwod’s is launching a pan-asian ‘World Inspired’ range alongside microwavable side dishes that include Saag Aloo, Bombay Potatoes, Chickpea Sabji and Tarka Dahl. The launches will be underpinned by fresh new packaging across the entire range. The launch will be supported by £2.2m media campaign from October.
Premier Foods brand director for cooking sauces kits and accompaniments Yilmaz Erceyes said: “92% of UK households are buying into the cooking sauces category (Kantar Worldpanel), but younger shoppers are not that excited by what they are seeing on shelves.
”Our research has also shown that there is an opportunity to attract younger consumers with the flavours from their out of home favourites.”
Loyd Grossman will see the addition of two premium ranges - Italian Pasta Sauces and Indian Cooking Sauces – in new smaller pack sizes. The range will be supported by a £1.5m TV campaign.
Homepride completes the trio of brands to re-energise meal times, with the introduction of two new sauce ranges suited to family meals – a modern Homepride All American Texan Chilli range and wholesome Homepride ‘Extra Veg’ Pasta Bakes. Premier Foods’ latest insights highlight that ‘Americana’ cuisine continues to grow at a rapid pace.
Homepride ‘Extra Veg’ Pasta Bakes will allow consumers a healthier and more nutritious option from the number one pasta bake brand in the market (Kantar Purchase, 52 1/e 31.01.16).