Mars Food UK has revealed a new look for its organic brand Seeds of Change, which is looking to make organic food accessible for all consumers.
The Seeds of Change product portfolio includes organic rice and grain pouches, cooking sauces, and pasta. The range is free from artificial ingredients and certified organic by the Soil Association.
The brand also donates 1% of its profits to support community based growing initiatives.
Jo Sinisgalli, marketing manager at Seeds of Change, said: “It is much easier and more affordable than many think to enjoy organic food, and this is the start of our mission to show people this. The refreshed Seeds of Change portfolio modernises the brand, creates fantastic shelf presence and is the first of a number of exciting changes we are making to the brand, from new products to charity partnerships and digital campaigns.”
To support the brand redesign, Seeds of Change will be advertising on Facebook and Instagram.