Seabrook Crisps has launched a new reclosable share bag.
The new design enables consumers to peel open the front of the packet, making it easy to share the contents, before re-closing it and saving for late (rrp £1.99, currently on offer at 99p).
Kevin Butterworth, marketing and international sales director at Seabrook Crisps, said: “We wanted to create a premium product which rivals existing crisp pack designs by offering a point of difference. The novel front peel pack includes a reclosable design and is ideal for the growing demand for convenient snacking and sharing, whilst also appealing to the foodservice market.”
The pack format, which will be available on the Seabrook Lattice Cut range,