Kellogg’s has added ‘Salted Caramel Flavour Twist’ to its Crunchy Nut range.
This marks the first time the brand has adapted its honey-nut coated, golden flakes since it launched in 1980 and the new variant has been inspired by the growing popularity of salted caramel.
The new Crunchy Nut launch will be available to wholesale and independent retailers in a 460g price marked pack at £3.29 from March 2023, and will be supported by a digital advertising campaign for the brand, positioned around the famous strapline ‘The trouble is they taste too good…’.with adverts launching across YouTube, Instagram and Facebook in February 2023.
Rui Frias, senior brand activation manager from Kellogg’s UKI, said: “Crunchy Nut is our biggest cereal brand and this will be the first time we’ve made the decision to introduce a twist on our classic honey-nut flavour. Salted caramel was the perfect pairing for the brand and we can’t wait to see what people think. With the huge fan base the cereal has, we are always looking for ways to innovate and excite in the category.’’
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