Munchy Seeds, the sweet and savoury roasted seeds brand, is launching its new Salted Caramel Mix.
The crunchy new Salted Caramel seeds blend roasted sunflower and pumpkin seeds with a pinch of coconut and a sprinkle of sea salt for a sweet and salty flavour.
The new flavour is available in a 120g tall pot (rrp £2.49) and 25g handy snack packs (rrp 70p). They are suitable for vegans, are gluten free, dairy free and contain no artificial colourings, flavourings and preservatives.
“The healthy snack sector is becoming increasingly competitive so it’s vital to tap into key trends and launch products that appeal to a broad range of consumers,” explains Lucinda Clay, co-founder of Munchy Seeds, “Salted caramel is a hugely popular and very recognisable flavour right now and we knew that our customers would go wild for it. We expect these snack packs to fly off the shelves.
“Seeds are a fantastic source of protein, vitamins, minerals and natural energy so they are perfect for today’s increasingly health-conscious and clean eating snackers.
“We are obsessed with our new Salted Caramel flavour – you can taste the saltiness and sweetness together and the addition of a little dried coconut adds a brilliant depth of flavour to the blend. They are fantastic as a snack for any time of the day, or can add a healthy boost of goodness to yoghurts, porridge, ice cream or smoothie bowls.”
There is also eye-catching new POS and merchandising material available to support the launch.