The London Crisp Company is celebrating Wales’ excellent performance at Euro 2016 with special edition Salt & Vinnie-gar flavour crisps inspired by former-Welsh Midfielder Vinnie Jones.

MD Tom Lock said: “Britain’s best loved hard-man is the perfect inspiration for the London Crisp Company’s classic flavour. Our Salt & Vinnie-gar crisps are a no-nonsense flavour with a classic crunch, and Vinnie’s links with London and Wales make them an ideal snack to enjoy during the match.”

Vinnie Jones has just been appointed The London Crisp Company’s Global Ambassador and as well as being the face of Salt & Vinnie-gar flavour, he will also be appearing in advertising and promotional activities over the coming months.

Salt & Vinnie-gar is the latest addition to The London Crisp Company’s London inspired snacks – Shoreditch Cheese and Onion, Greenwich Prawn Cocktail, Soho Sea Salt, and Camden Sweet Chilli. The London Crisp company will shortly be launching a range of popcorn.

Emblazoned with artwork that captures the mood of city life, packs are available in Single Serve (40g) in Fullers pubs, Tesco Metro and Selfridges, and Sharing Size (150g) in Waitrose London stores , ASDA in the south east and Selfridges priced 69p and £2.29 respectively.