Sacla’ is launching its 45g Pesto Pots in a twin pack (rrp £1.49 for 2 x 45 g pots).
Available in classic basil, sun-dried tomato and fiery chilli pesto recipes, the new sleeved pesto pots will replace the current pack of 4 pots and will be supported by national press advertising. The twin pots also feature recipe versatility beyond pasta on the outer sleeves.
The twin pack format will continue to drive penetration, and offer an attractive price as a point of entry to pesto. The 4-pot format was a key driver in sales growth adding £1.3m to the category (IRI 52 w/e 25th March 17) in the last year, 69% of which were incremental to the category (Kantar 52 w/e 26th Feb 17).
Clare Blampied, UK managing director said: “The 4-pot format was a positive innovation for the category and accounted for nearly a quarter of Sacla’ pesto penetration. The new twin pack pot format will broaden our appeal.”