Sacla’, the UK’s number one pesto brand is expanding its ‘free-from’ presence with the launch of Free-From Mayonnaise.
Available now in 180g jars (rrp £2.29) and made in Italy, the new mayonnaise has an unbeatable thick, creamy and indulgent recipe, tasting like the market-leading mayonnaise. The new free-from mayonnaise sauce is 100% vegan and is free from dairy, gluten, eggs and allergens.
Clare Blampied, managing director at Sacla UK, said: “Food must be joyful and there’s no compromise to taste or texture with our new free from mayonnaise. We hope it’ll become a store-cupboard staple in non-vegan households too.”
Sacla’ is the largest and fastest growing major brand in the ‘free-from’ sauces category, currently worth £2.5m with Sacla’ Free-From Basil Pesto growing by 10.8% yoy (IRI 52 we 11th November 17).
The ‘free-from’ market continues to grow rapidly, currently worth £806m and still growing at 40% year on year (Kantar World Panel - 52 we 16th July 17).
The launch will be supported by social media, advertising and an influencer outreach programme.