A.G.Barr has announced that Rubicon, the UK’s no.1 exotic juice drink brand (IRI Marketplace, w/e 18.07.17), will be the official soft drink for the England and Wales Cricket Board (ECB).

The three year partnership means the Rubicon brand will support England and Wales Men’s, Women’s and Disability teams across Test, One-Day and T20 matches.

Adrian Troy, marketing director at A.G.Barr, said: Rubicon has a long and proud history of supporting cricket in England and Wales and we are delighted to take our relationship with the England teams and the ECB to a higher level.

“This is an incredibly exciting time to be linking with England Cricket, and we look forward not only to bringing England Cricket to soft drink consumers, but also to adding value back to England Cricket through our unique brand and personality.”

The new partnership with the ECB is the biggest ever for Rubicon and the brand hopes the deal will introduce the soft drinks brand to even bigger audiences.