Nestlé’s Rowntree’s brand has unveiled new 30% less sugar versions of two of its best-selling products; Rowntree’s Fruit Pastilles and Rowntree’s Randoms.
As part of the recipe change, the sugar removed has been replaced by increasing the fibre content. These will be offered alongside the classic products to promote choice on the confectionery aisle.
As well as having 30% less sugar, the new products also have fewer calories and remain free from artificial flavours, colours and sweeteners ensuring 100% fruity flavour.
The launch follows hot on the heels of Nestlé’s announcement that it will remove 10% of the sugar across its confectionery portfolio by 2018.
Dame Fiona Kendrick, chairman and CEO of Nestlé UK and Ireland said: “Our announcement last month was all about improving our existing products while this launch is all about choice. These new products will sit alongside our existing range and offer a real alternative for consumers.”
The new products will be available from the end of June.