Rollagranola has upgraded the packaging across its entire range of granola.
Rolling out this month, each pack will now feature a bold contrasting shade while retaining the signature window pack design.
The range consists of Healthy Hazelnut, Awesome Almond and Almond and Pecan Crunch, as well as the innovative Zesty Caveman with apple, pecan and sour cherry, Absolutely Chocolate with chocolate and ginger, and Cool Raspberry.
Rollagranola launched a new range of Nootropics granolas earlier this year, using recyclable plastic as opposed to cardboard.
Commercial director at Rollagranola Sean Longden said: “The new designs have been made to increase stand out and shelf presence, whilst also ensuring consumers can get a look at the proper granola inside each box. During the trials we received positive consumer feedback, which is fundamental. We look forward to seeing it on shelves across the country.”