Rockstar xbox

Rockstar has unveiled a new Xbox partnership, which includes bespoke limited-edition cans, Xbox prizes, and a trial 1-month Xbox Game Pass Ultimate membership.

Available until 31 December 2022, limited-edition cans will feature new artwork from Halo Infinite, Fallout and Elder Scrolls Online. Each limited-edition can includes a QR code that gives players a one-month membership to Xbox Game Pass Ultimate (RRP: £10.99) and also gives fans a chance to win a range of Xbox prizes, including the next generation Xbox Series S console.

The limited-edition Rockstar Energy Drink cans will be available to purchase in 500ml offerings across the grocery and convenience channels.

Ben Parker, Great Britain retail commercial director at Britvic said: “Stimulant energy is the largest category in impulse, with stimulant shoppers spending 80.3% more than soft drink shoppers in OOH on average. Our latest partnership and on-pack promotion with Xbox is sure to boost sales even further for retailers.”