Britvic Soft Drinks has launched a reformulated and repackaged school compliant Fruit Shoot My-5 range.
The new formula contains one of the five portions of fruit and vegetables recommended a day, while packaging features the ‘schools compliant’ claim.
The drinks are available to order now in 200ml bottles in Apple and Blackcurrant, Apple and Pear and Orange and Pineapple.
Kirsty Hunter, brand director for stills & future brands at Britvic Soft Drinks, said: “We place great importance on developing great-tasting fruit juice drinks that kids will love, but that also meet parents’ expectations.
“This new formulation means that parents can be confident when giving their children drinks from the Fruit Shoot My-5 range in that, as well as enjoying the taste, they’ll also be getting one of their five-a-day at the same time.
With the ‘schools compliant’ stamp sitting proudly on the new label, we’re confident that this will drive increased sales for our customers for the start of the new school year.”