The Ritz Crisp & Thin range is gaining two new flavours this month; Oven Roasted Chicken and Lightly Sea Salted.
Since the range’s launch last May, it has become the number one driver of category growth within Crisps & Snacks in the UK (IRI).
Sandra Ferreira, senior brand manager for crisps and savoury snacks at Mondelez International, said: “We’re really excited to bring two tasty new additions to the well-loved Ritz Crisp & Thin brand. Since the launch a year ago we have seen show-stopping results with one of the highest repeat rates of all NPD launches in the last five years. We believe this will be further strengthened with the launch of two new flavours, adding to the great taste while still remaining healthier and lighter option.”