Richmond, the number one sausage brand (Nielsen Scantrack: Richmond MAT Value WE 08.04.17) from Kerry Foods is returning to TV screens this summer in a new campaign to celebrate its status as ”the nation’s favourite sausage”.

The new advert puts a local hero at the heart of its story to demonstrate what it is like to be the ‘nation’s favourite’. The new campaign is being unveiled in line with the re-launch of the brand, which includes a packaging re-design to modernise and enhance its quality credentials to shoppers.

The tongue-in-cheek advert centres on Jim – a humble factory worker as he finishes his shift and begins his journey home. He unexpectedly finds himself at the centre of an adoring crowd celebrating him as though he is a local celebrity.

Appearing from the 3rd July, the advert will air as part of a heavyweight campaign for the brand, which includes radio, sampling, digital and in-store activity.