Ribena is launching a brand new fruity flavour with the Ribena Very Berry 500ml drink.
Ribena Very Berry 500ml (RRP £1.15) combines the flavours of blackberries, raspberries and strawberries to create the refreshing summer drink that replaces 30% of the calories with sweetness from a natural source called steviol glycosides, an extract from the Stevia plant. The move is part of Lucozade Ribena Suntory’s commitment to delivering reduced calories by 20% per 100ml across its portfolio.
Georgina Thomas, Ribena marketing director, said: “Ribena Very Berry is a really exciting development for Ribena. It’s performed excellently in taste tests and provides consumers with the perfect fruity summer drink. It’s the first time we’ve used this combination of berries and a stevia extract which allows us to reduce calories without compromising on taste.”
Available exclusively within impulse channels from 28 March, Ribena Very Berry will launch alongside a Ribena Light television advertisement throughout April and May.