JTI is offering independent retailers the chance to win a share of £7,500-worth of stock if they find one of 200 golden tickets hidden in outers of pricemarked 20g Amber Leaf Signature Blend.
A further £7,500-worth of cash prizes is also up for grabs for the wholesalers who sell the winning outers.
Each ticket enables a retailer to enter a prize draw and 15 of the 200 retailer entries will win £500 worth of Amber Leaf stock. The remaining 185 retailer entries receive £5 Love 2 Shop vouchers.
Bespoke POS including A2 posters and wobblers will communicate the competition in wholesalers.