Handcooked crisp brand, Real, is launching a limited edition Pepperoni flavour.
Available in retail outlets from late May, Real Pepperoni, which has a rich, spicy and meaty flavour, will be available in supermarket and convenience stores as well as Foodservice and Cash & Carry in 35g, 50g and 150g packs (rrp 61p, 86p and £2.09).
The new flavour will join the brand’s Ham and English Mustard, Jalapeno Pepper and Roast Ox.
The Real brand was acquired by the Tayto Group in 2007, which has a portfolio that also includes key brands Golden Wonder, Mr Porky, Jonathan Crisp and Tayto.
Matt Smith, group marketing director of Tayto Group, said: “Real Crisps has been gaining traction in the Handcooked Crisps market, as consumers experience the punchy, strong character that is synonymous with the range.
“We have developed Real Pepperoni as our latest limited edition which complements our other flavours in terms of its powerful non-nonsense punch and we expect it to be a popular choice with consumers who know are always looking for new flavours to taste.”