Artisanal chutneys, sauces and dressings brand, The Bay Tree, is getting an upgrade.
After more than two decades on shelves, the rebrand is being carried out in an aim to better communicate the heritage, passion and quality of The Bay Tree.
Introduced to independent customers this autumn, the gradual roll out will finish in the first quarter of 2017.
The Bay Tree founder, Emma Macdonald says: “We’ve enjoyed a sustained period of growth that has also encompassed many changes - the rebrand is an honest appraisal of that journey. I believe that our new look more fittingly conveys the values that we champion.”