Radox is launching a new shower gel called ‘Feel Victorious’, as a nod to the Olympic Games.
The limited edition ‘Feel Victorious’ shower gel (RRP £2.15) from Unilever will be available from July.
The product celebrates the Games in Rio de Janeiro, with an eye-catching gold packaging and a refreshing scent made with citrus fruits, papaya and watermelon, combined with white tea, cardamom and basil leaves.
The brand will also be expanding its portfolio further with the launch of Radox Feel Ready, which features a fragrance blend of pomegranate and red apple, available in a hand wash (RRP £1.80), bath (RRP £2.31) and shower gel (RRP £2.15) format.
Libby Sheriff, brand manager for Radox, said: “With major sporting events about to kick off this summer, consumers are always searching for exciting new fragrances which tap into the sporting trend. Feel Victorious and Feel Ready contain fruity tones which provide consumers with a fresh, unique scent, perfect for the summer months.”
Radox Feel Victorious will be supported by a below the line campaign, including Facebook and shopper marketing.