Radox, the UK’s number one washing and bathing brand from Unilever UK (Nielsen data WE 25.02.17), is extending its branded Superhero Kids range this summer, with the addition of Spiderman Handwash and Bath & Body Wash.
Rolling out now, the launch coincides with one of the biggest film releases of the year: Spiderman Homecoming, and follows on from the successful Disney Princess variant which was introduced earlier this year. The Radox Kids range, brought into market last year, is performing well and continues to grow with consumers making repeat purchases (Nielsen data WE 17.06.17).
Georgia Wallis, brand manager for Radox UK & Ireland said: “We are incredibly excited to add Spiderman to our Kids range just in time for the launch of the highly anticipated Spiderman Homecoming movie. By adding another recognisable and much-loved superhero to the range, we can appeal to an even wider audience.”