Rachel’s, the premium organic dairy brand, is expanding its popular breakfast pot range with the launch of two new Greek style flavours; natural and honey.
The thick, creamy Greek style yogurt, topped with crunchy granola, is the perfect boosting breakfast for those on the move.
The launch of these two new SKUs responds to the increasing consumer demand for convenient and healthy breakfast alternatives. With half of shoppers eating breakfast more often than five years ago and as the carried-out sector reports the fastest growth in the category (over 15% increase) the demand for such offerings is rising.
Daniel Wheeler, marketing manager for Rachel’s said: “Following the popularity of our Greek style big pots and our existing single Vanilla breakfast pot, it seemed a natural step to combine the two, offering the shopper even more variety and satisfaction when it comes to the most important meal of the day. With a clear gap in the market for such an offering, we’re pleased to be pioneers in the category and we’re looking forward to hearing the feedback from our customers.”
The new products will be available through the food service sector and in selected convenience stores from May (rrp 99p).