Britvic Soft Drinks is relaunching its historic R White’s lemonades with a new design and three additional new flavours; Traditional Cloudy Lemonade, Raspberry Lemonade and Pear & Elderflower.
Launched at the end of October, the new lemonades have been crafted and designed to appeal to adult drinkers, delivering a quality, flavoursome drink. The range contains up to 3.9g sugar per 100ml (making it exempt from the proposed soft drinks levy) and is available to buy in single 330ml cans in packs of 6 x 330ml and 24 x 330ml, in both standard and PMP formats.
Kevin McNair, GB marketing director at Britvic, commented: “With over 170 years’ heritage, R White’s is an iconic part of the Britvic portfolio of brands and an important part of Britain’s soft drinks history. The lemonade category has evolved considerably since R Whites lemonade was first made by Robert and Mary White in 1845, and flavours are now driving the growth. With years of experience, a brand new range of flavoured variants and an attractive new look, R White’s lemonade is uniquely placed to deliver value growth into the category and further sales for retailers.”
The R White’s re-launch will be supported by a £2m media campaign in March that will raise awareness among consumers of R White’s expertise in lemonade production since 1845.