Quaker Range v2

Quaker has reformulated the majority of its range to make it non-HFSS, including its hot cereals– and Porridge To Go ranges.

The brand has also recently launched four non-HFSS NPDs including two new flavours of its Heavenly Oats pots – Chocolate Orange and Caramel Fudge – and the new Quaker Oats So Simple Simply range.

As of October 2022, the Quaker portfolio will contain just one HFSS SKU - Quaker RTE Granola, with the brand looking to reformulate the product in 2023.

Corinne Chant, Quaker marketing director, said: “As a market leader across the entire breakfast segment, including number one positions in both pots and sachets, our reformulations mark a statement of intent for Quaker in healthy breakfasts. Health is the number one driver for choices at breakfast, with consumers striving for options they believe will leave them feeling fuelled and nourished for the day ahead. However, there is also a need for the category to offer consumers healthier choices that don’t forgo on taste, and this has fuelled the development of our most recent non-HFSS NPD.”

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