Quaker Oats, the nation’s favourite porridge brand (Nielsen Scantrack), is introducing a new Overnight Oats pot, a convenient way to enjoy overnight oats, with a simple instruction to add milk in the evening, refrigerate and enjoy chilled in the morning.

The new format is designed to help retailers tap into the popularity of Overnight Oats, with 35% of people (Quaker Omnibus Study June 2016) already aware of this trend. There is also a huge opportunity for retailers to drive sales in the summer months outside of the usual season for porridge (Nielsen Scantrack) with this new format being chilled.

Available now, the new pots are available in two flavours; Blueberry & Cranberry and Red Apple (rrp £0.99 each).