Quaker Oats has extended its cereal range with the addition of new granola products.

The new range is available now in multiple flavours in three granola formats, Oat Granola, rrp £2.69, Warm & Crunchy Oat Clusters, rrp £2.69 and Wholesome Crunch Granola, rrp £3.89.

The launch is also being supported by a new TV campaign and in-store shopper marketing.

Duncan McKay, senior marketing manager, Grains UK, said: “At Quaker we cannot wait for shoppers to get to try our new Warm & Crunchy range, which uses new food technology that allows consumers to heat up their granola and still keep it crunchy.

“Shoppers increasingly want a tasty and healthy start to their day, and by offering them a new granola experience within our portfolio we will help retailers boost breakfast sales.”