Quaker Oats, the nation’s favourite porridge brand (Nielsen Scantrack, YTD WE 11.03.17), is revealing new Porridge To Go Breakfast Squares and relaunching its Fruit & Oat Squeeze pouches.
Both ranges will form part of the new ‘Quaker To Go’ range and will be available from mid-July catering.
Porridge To Go Breakfast Squares are made with soft and chewy 100% wholegrain oats, providing fibre and calcium as well as the same amount of oats as a bowl of porridge. With no artificial flavours, colours or preservatives; the packs are available in two flavours: Golden Syrup, and Strawberry, Raspberry & Cranberry. Thanks to their microwaveable packaging, consumers can enjoy the product warm in 10 seconds. The Squares can be purchased in two formats: single-serve 55g packs (rrp 75p) and a duo pack of two 55g packs (rrp £1.39).
In addition, Fruit & Oat Squeeze pouches will be re-launching with a new and improved recipe made using natural yoghurt, fruit and oats with no added sugar. With no colours or preservatives, the 200g pouches (rrp: £1.39) are available in three flavours; Red Fruit, Apple & Cinnamon and Blueberry.
Alessandra Zorzitto, Quaker Oats brand manager, said: “We are delighted to be bringing Porridge To Go to stores as well as the Fruit & Oat Squeeze pouches with a new and improved recipe. With an increasing number of people looking for breakfast options that are healthier yet convenient (Kantar Usage 52 w.e. 01.01.17), ‘Quaker To Go’ caters for this demand and we anticipate the new range will be popular for those looking for a wholesome, satisfying and portable breakfast to kick-start the day.”