Qcumber is set to maximise opportunities in the mixer category with the launch of the new Qcumber Premium Mixer.

The new variant is available in trade cases of 6 x 4 x 200ml crown-cap bottles with the four-pack outers generating shelf stand-out from October, rrp £3.65.

Qcumber Premium Mixer has a higher carbonation level than the brand’s established soft drinks and is described as an ideal accompaniment to gin or vodka.

The launch is backed by an extensive sampling campaign in November to build awareness.

Graham Carr-Smith, creator of the cucumber-flavoured drinks brand, said: “We already know that consumers think our cucumber-flavoured products are perfect for making long mixed drinks with so we’re expecting big things from our new Qcumber Premium Mixer. The G&Q is already established as a contemporary interpretation of the classic gin and tonic combination, and our new premium mixer will build on this popularity.

“Consumers are becoming more and more experimental and are always looking for new flavour experiences. We’re sure they’ll agree that new Qcumber Premium Mixer is possibly the best thing that ever happened to Gin.”