Princes has launched a new range of tuna salads to capitalise on the lunchtime market.
Available in four flavours; tomato salsa, French, Mexican and Italian, the salads are available in a 210g bowl with fork included for easy eating.
Princes marketing director Neil Brownbill said this was a chance to return growth to the added-value-tuna market. “The sector has experienced long-term year-on-year decline as a result of inflation,” he said. “This is an opportunity to deliver a range that addresses consumer desire for healthy, convenient products while also looking to drive value back into the market.”
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