Princes, canned meat brand, has extended its range with the launch of new diced ham product.

Princes Diced Ham is available now in 200g cans, containing pre-diced pieces of ham in brine. It has an rrp of £1.49.

Graham Breed, convenience channel marketing director at Princes, said: “We see a huge opportunity for growth within the canned ham category among shoppers who are looking for a quick and easy evening meal option. We are trusted for our quality products, so we are in the perfect position to respond to this demand – giving shoppers a new product that makes their life easier when preparing an evening meal. As a result, we aim to increase penetration and frequency of purchase year on year.”