Bazooka Candy Brands has introduced price-marked variants of Mega Mouth, Juicy Drop Pop, Big Baby Pop and Push Pop, all priced at less than a pound.

The firm is confident that the move will be popular with children looking to spend their pocket money. Juicy Drop Pop will boast a 99p priceflash; Mega Mouth has an 89p price-mark; Big Baby Pop will be flagged up at 79p; and Push Pops have had their prices pushed down to 39p.

The new packs will be supported with POS units which allow all of the pricemarked products to be merchandised together.

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