Premier Foods is hoping to drive sales in the ambient product category with the launch of a £10m brand campaign, 'Great Little Ideas'.
It aims to give parents recipe tips via bright yellow star logos on packs of key Premier Foods brands.
The campaign will be supported by TV, press, online and in-store advertising.
Hundreds more ideas will appear on a linked website.
tel: 0800 0327 111
It aims to give parents recipe tips via bright yellow star logos on packs of key Premier Foods brands.
The campaign will be supported by TV, press, online and in-store advertising.
Hundreds more ideas will appear on a linked website.
tel: 0800 0327 111
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