Premier Foods is to launch a range of price-marked packs for the independent channel.
The price-marked range will feature 23 lines running across nine brands, including Ambrosia, Bisto, Oxo, Sharwood’s, Batchelors, Bird’s, Saxa, Branston and Hartleys.
The range will be available in October in time for Christmas and pack sizes will not be reduced for the initiative. It will be supported by a “comprehensive in-depot launch programme”.
Premier Foods hope this will capitalise on consumers looking to buy more price-marked pack sizes over the Christmas period.
Andy Riddle, director of sales - impulse, wholesale, foodservice at Premier Foods said: “Consumers are still feeling the pinch. By reassuring them of consistent value for money on such iconic essentials through these price marked packs, we are confident we can drive rate of sale which is positive for retailers and suppliers alike.”
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