Premier Foods has added a new range of Stock Pots to its existing Oxo portfolio consisting of three flavours.
The new variants, Rich Beef with Onion and Rosemary, Succulent Chicken with Garlic and Thyme, and Garden Vegetables with Parsley and Bay, are available now in four and eight packs priced at £1.45 and £2.40.
Both the Rich Beef and Succulent Chicken varieties are also available in a reduced salt form.
The Oxo Stock Pots are designed to be used in soups, casseroles, risottos and stir-frys, and contain a rich flavour base made from a blend of real meat juices, vegetables, herbs and seasoning.
The launch is supported by an intergrated £3m media campaign consisting of TV, national sampling, digital and in-store activations which will raise awareness of the new product whilst educating and inspiring shoppers on how to use them across a variety of meal occasions.
Helen Touchais, brand director for flavours and seasonings at Premier Foods, said: “Our research suggests that there is a role for a stock that delivers even more flavour. Oxo Stock Pots are little portions of our best ever concentrated stock and contain a rich flavour base.
“Our new Stock Pots aims to trade-up loyal shoppers who are already purchasing Oxo products, but also attract new shoppers to the wet stocks sector because of its unique flavour combinations, strong reputation and their love for the brand.”