Premier Foods aims to ignite sales of its best-selling Batchelors ranges with new, modern flavours.
The Pasta ‘n’ Sauce portfolio is being extended with the launch of four Italian-inspired flavours: Classic Pesto, Smoky Cheese & Pancetta, Spicy Arrabiata and Mediterranean.
The new flavours (rrp 99p) take only eight minutes to cook and feature a different pack design to the rest of the range for greater stand-out on shelf.
Batchelors Super Noodles Taste Adventures (rrp 81p) will provide tasty and world inspired flavours.
The new flavours are Sizzling Steak Fajita, Thai Green Curry, Peri Peri Chicken and Fiery Vindaloo.
Premier Foods brand director for quick meals and snacks Helen Taylor said: “This is an exciting time for the quick meals and snacks category, with the snacking trend gaining momentum as younger, millennial consumers enter the sector. Internationally-inspired flavours resonate with these shoppers and we’re constantly reviewing our ranges to bring innovative products to market to drive growth.”