Plenty is giving shoppers the chance to win a Troll doll every 15 minutes and the holiday of a lifetime as part of its new on-pack promotion with the upcoming animated film.
Every 15 minutes, shoppers will have the chance to win one of 12 collectable Troll dolls after they pick up a promotional pack, there will also be a grand prize of a two-week family trip to Australia’s Gold Coast.
Aiming to drive trial and repeat purchase, Plenty hopes to use the partnership to increase purchase frequency and volume, making it beneficial for retailers to stock the range during this period.
Holly Baron-Morgan, brand manager for Plenty, said: “Our exclusive promotion will reward Plenty shoppers by giving them the chance to take home the magic of the Trolls movie, every 15 minutes! Not only this, but we’re also offering one lucky family the chance to jet off to Australia so that they too can enjoy the adventure of a lifetime - just like the characters in the film. Whatever adventure families find themselves on, Plenty is always on hand to mop up spills, serve as a napkin and help busy families handle whatever life throws at them.”
Every shopper who picks up one of the promotional packs of Plenty will be directed to a dedicated microsite, www.winplentytrolls.co.uk, where they can enter a unique code to be entered into a draw to win a Troll doll, while the winner of the family adventure to Australia will be announced on 5th January.
The promotion is on packs of The Original One two roll (RRP £1.99), six roll (RRP £5.39) and eight roll (RRP £6.43); Plenty The Fat One two roll (RRP £2.99), four roll (RRP £5.86) and six roll (RRP £7.23) and Plenty The Big One (RRP £2.50). The competition will run up until December 31.
Supporting the activity, Plenty has invested in TV, cinema, social media and in-store shopper media.