Plenty has launched a new on-pack promotion as part of a collaboration with Disney Pixar’s Incredibles 2 film.
The on-pack promotion, which will run across two million Plenty ‘The Stylish One’ packs, is designed to attract younger families to the household category by offering the chance to instantly win one of 10,000 Incredibles two plush toys.
The promotion also offers consumers a chance to win a holiday for a family of five to visit Queenstown, in New Zealand.
The activity is available in stores now and will be supported with a full media campaign including TV, social and in-store throughout the summer months.
Jess Harper, account director at Blue Chip, said: “This promotion will really inject some fun and excitement into the Household Towel category, not only by adding value with every pack, but also through recruiting younger families into the category and ultimately driving incremental volume.”
Consumers can enter the on-pack promotion using the Plenty microsite until November 30. All valid submissions will be entered into the prize draw for the holiday prize, and the winner will be drawn on December 3.