Hoping to tap into the key seasonal consumer trends of indulgence, togetherness and gifting, the McVitie’s festive range has a combination of new lines and pack sizes for classic products.
“Christmas is all about spending time with loved ones – and what better way to get into the festive spirit, with the people closest to you, than by indulging in a few delicious treats,” said Jonathan Bull, head of McVitie’s Commercial & Seasonal Brands at Pladis UK&I. “Nothing says Christmas quite like some of our long-standing seasonal favourites, including McVitie’s Jaffa Cakes Christmas Pole and Tin. By combining these with inviting NPD, we’re appealing both a new generation of seasonal shoppers, as well as existing fans seeking something extra special for the festive season.
“This year we’re taking the range one step further by giving some of our bestsellers – McVitie’s Digestives and McVitie’s Jaffa Cakes – a festive transformation, offering retailers the chance to take an even bigger bite out of the £161m seasonal sales opportunity.”
McVitie’s Seasonal Milk Chocolate Digestives
The £59m McVitie’s Chocolate Digestives brand will have two new festive additions - McVitie’s Christmas Pudding Milk Chocolate Digestives and McVitie’s Gingerbread Milk Chocolate Digestives (250g rrp:£1.50).
McVitie’s Jaffa Cakes Orange & Cranberry
Pladis is offering consumers a festive twist on Jaffa Cakes with the launch of an Orange & Cranberry variant. These are available in a 125g pack at an rrp of £1.20.
McVitie’s Jaffa Cakes Christmas Present
Also new for 2020 is the McVitie’s Jaffa Cakes Christmas Present which comprises of 20 original and 20 seasonal Jaffa Cakes (rrp £3).
McVitie’s Heritage Tin
Tthe McVitie’s Heritage Tin (400g, rrp: £8) is the most premium offering in this year’s seasonal line-up. This assortment comprises a selection of 28 biscuits – including chocolate biscuits, cookies and creams. McVitie’s Heritage Tin is available exclusively as part of the ‘Merry McVitie’s’ 2020 seasonal range.
McVitie’s White Chocolate Digestive Nibbles
Available in a handy pouch for passing around whilst watching a festive film, McVitie’s White Chocolate Digestive Nibbles (120g, RRP: £1) will be available in a handy pouch for sharing with a view to driving sales around the evening consumption occasion.
McVitie’s Family Circle
This year, McVitie’s Family Circle Christmas assortment will be available in a 310g box (RRP: £3.09), a 620g box (RRP: £4) and a new 1.24kg box (rrp: £5.49).
For 2020, McVitie’s Victoria is available in boxes of 300g (RRP: £3), 600g (RRP: £6), 825g (RRP: £8) and 1.2kg (RRP: £12).