Pladis has launched a pricemarked pack for Flipz Milk Chocolate.

Flipz Milk Chocolate PMP will be available to independent retailers and wholesalers in an 80g pack format at an RRP of £1.00, from the beginning of August. Packaging will be recyclable through Pladis’ partnership with Terracycle.

Head of McVitie’s commercial & seasonal brands at Pladis UK&I Jonathan Bull, describes as the new launch as “independent retailers’ ticket to sales growth in the Everyday Treats category”.

“Flipz is one of our most exciting success stories in recent years,” he said. “The brand is absolutely propelling growth in the category and, in the impulse channel, it’s outpacing the rest of the growth in Everyday Treats at six times the overall category rate.

“Sales of Flipz are up 57% in impulse (Nielsen), and our Flipz Milk Chocolate variant has been a particular hit in the channel. PMPs remain a sure-fire way of demonstrating value to shoppers and, in turn, driving sales - in fact, PMPs generate a third of the sales in the convenience channel. Launching Flipz Milk Chocolate in this format will help convenience store owners and wholesalers continue to drive sales and capitalise on the popularity of the Flipz brand.”