Pladis has announced the launch of TUC Minis - a new savoury biscuit sharing range.
Available now, the range comes in two variants; Original and Cheese. The product is designed to expand the TUC brand and tap into the growing demand for snacking.
Graham Phelan, brand manager for TUC UK, said: “With TUC Minis we’re looking to target consumption moments which are centred around the popular sharing occasion. We see this as a huge opportunity as people cherish the emotional experience of time spent together with friends and family. TUC is already a successful family favourite brand growing 7% year-on-year, and the new minis range will add a fresh approach for retailers’ shelves going into 2018.”
TUC Minis are available to convenience retailers now in 12 x 200g packs (rsp £1.39)