Pladis is to launch Jacob’s Mini Cheddars Smoky BBQ in a 105g price-marked pack (PMP) for independent retailers.
“Jacob’s Mini Cheddars are already a store-cupboard staple for 35% of UK households,” said Christopher Owen, marketing controller at Pladis UK&I. “And this launch represents a sizeable opportunity for independent retailers to boost larger-format bagged snacks sales with a new take on a shopper favourite.
“We recognise that PMPs are a key format for independent retailers – generating a third of sales in convenience – and our existing Jacob’s sharing packs have been leading the way, with a strong performance in the channel over the past year. However, there’s definitely scope for driving this further.
“The Smoky BBQ variant of Jacob’s Mini Cheddars is one of our most popular flavours – particularly in the convenience channel, where our Smoky BBQ flavoured products makes up 32% of sales for the brand. By introducing this successful variant in a PMP sharing format we’ll help independent retailers drive sales in the category – plus make it even easier for shoppers to get hold of a tasty snack which they can tuck into with friends or family.”