Cheesy Specials jacobs

Pladis has announced the launch of a new limited-edition range for its Jacob’s Mini Cheddars brand.

Jacob’s ‘Cheesy Specials’ will be rolling out across multiple grocery, convenience, and wholesale from April in two variants: Jacob’s Mini Cheddars Smoked Cheddar and Jacob’s Mini Cheddars Cheddar & Roasted Tomato.

“We know from both our own research and the impressive, continued growth for Jacob’s Mini Cheddars, that cheddar-based flavours are some of the most popular among savoury snacking shoppers,” says Asli Akman – marketing director, at Pladis UK&I. “The good news is, cheese is kind of our thing. And when you couple this with the fact Jacob’s Mini Cheddars is a top 10 bagged snacks brand, it’s safe to say we’re confident that we’ve hit the mark with our new extra cheesy range.

“To top this off, we’ve also made these latest launches available in two distinct formats to drive penetration within a whole host of occasions. With a classic multipack of six and a single-serve convenience channel-exclusive PMP to help independent retailers boost volumes, shoppers can enjoy a moment of cheeky, cheesy pleasure whether they’re opting for a new full-on flavour lunchtime snack, or grabbing an individual pack to munch on the move.”