Pip & Nut has created four new flavours; a limited edition chocolate coconut hazelnut butter (rrp £3.95), crunchy peanut butter (rrp £2.30), crunchy almond butter (rrp £3.95) and honey almond butter (rrp £3.95).
The new additions bring the Pip & Nut portfolio to eight, with the Crunchy Maple Peanut limited edition also becoming a permanent line due to its popularity. As with the existing range, the new nut butters feature only the highest quality natural ingredients, with no refined sugars or palm oil.
The brand is on track to turnover in excess of £6m this year, an increase of 100% year on year, as the category continues to explode.
Founder Pippa Murray said: “We are always looking to excite our customers with new and innovative flavour combinations and to bring a sense of fun to the nut butter category. We believe our new chocolate variant delivers just that. The success of our Limited Edition Crunchy Maple Peanut flavour also illustrated to us that our consumers have a real appetite for crunchy variants, so we are thrilled to be tripling our crunchy range, with these launches.”