Pimm’s is to launch a new 70cl pricemarked pack in the convenience channel to offer value for consumers and boost sales.

The 70cl bottle will be pricemarked at £11.99 and will be available from July 1. As part of its shopper understanding research, Diageo found that 86% of convenience consumers would trust the price of a pricemarked pack over the shelf price.

As part of a £3m campaign, Pimm’s returns to TV in July to support the launch.

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