Philip Morris’ Marlboro Bright Leaf brand has been given a new year makeover.
The brand, which was launched in 2009, has evolved to become Bright Leaf, and features new packaging that will differentiate it from the international Marlboro range.
Messaging designed to re-inforce its British specification will be introduced on packs in two phases starting with: ‘New pack. Unequivocally, assuredly, most definitely the same smooth taste. Sorted.’ It will evolve to ‘Specially created for the discerning British taste’.
The new design will be rolled out in full across the UK with price marked packs also available.
Bright Leaf is only available in the UK and was developed to cater for the British taste preference for Virginia Blend tobacco.
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