Philadelphia is backing its Philadelphia with Cadbury launch with an advertising campaign on TV starting on March 1. The light-hearted campaign will highlight the scepticism that some consumers may have about combining the cheese spread with Cadbury. ‘Choccy Philly? Don’t Be Silly’ features Jennifer Saunders and is at the centre of a £3.2m integrated marketing plan including digital and PR.

Tel: 08702 400 861