The UK’s number one soft white cheese brand, Philadelphia, is bringing innovation to the category this spring, with the launch of two new product ranges.
Philadelphia Flip & Dip brings a fun and fresh twist to dipping, whereby the product is flipped upside-down to release lightly whipped Philadelphia topped with one of three sauces: Sweet Chilli, Mexican Salsa or Caramelised Onion (rrp £1.49 per 130g, cases of 6).
The brand is also launching a new Simply Dip range of lightly textured Philadelphia in two variants; Olives and Herbs.
Elena Mallo, marketing manager at Mondelēz International, said: “We know that snacking plays a fundamental role in consumers’ lives, with savoury snacking categories driving the growth within this occasion. Chilled Dips is one of the fastest growing snacking categories, but still has headroom for growth due to relatively low customer penetration (51%) when compared to other snacking categories. As a well-known brand, Philadelphia is ideally placed to drive consumers into the category and unlock its potential.
“With a host of seasonal sharing occasions such as picnics and barbeques on the horizon, this new innovation provides a great opportunity for retailers to drive sales as we move into the summer months. It will also be supported with a disruptive marketing campaign to drive footfall to fixture in chiller sections, so retailers should stock up to make the most of heightened awareness.”